Good short post from Doug Borwick, who makes a fair point about giving away free tickets. Having tried giving away free tickets in the past at a couple of organisations I’ve worked for, it’s not a magic bullet … and even if you can get somebody there once, will they come back again?
About Matthew Hodge
I’m currently the Director – Sales and Marketing at Queensland Symphony Orchestra. (All thoughts my own.)
My background was in mathematics and statistics, with classical music just being something I enjoyed as a hobby. But after a few years in the private sector, I realised that I loved classical music a lot more than that, and made the jump into working for the classical music industry itself. It has been the most rewarding decision of my life. That burning passion, that first drove me to enter this industry over 15 years ago, is to answer one question: how can we make more people like classical music?
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