For Valentine’s Day, the California Symphony put up a great read describing their customer journeys – well thought out pathways that they want to move each customer along. Many companies have some version of this, but this is particularly well laid out:
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About Matthew Hodge
I’m currently the Director – Sales and Marketing at Queensland Symphony Orchestra. (All thoughts my own.)
My background was in mathematics and statistics, with classical music just being something I enjoyed as a hobby. But after a few years in the private sector, I realised that I loved classical music a lot more than that, and made the jump into working for the classical music industry itself. It has been the most rewarding decision of my life. That burning passion, that first drove me to enter this industry over 15 years ago, is to answer one question: how can we make more people like classical music?
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