Thoughts & news about the future of classical music.
Great little article from the Irish times about what attracts people to classical concerts. I would argue, of course, that whether you are coming for a conductor or soloist is probably more tied in to your purpose for going to the concert in the first place.
Irish Times: Who comes first: the conductor, the composer, or the orchestra?
I’m a former marketer / arts administrator in the Australian classical music scene, and was privileged to work for three of the major classical music companies.
My background was in mathematics and statistics, with classical music just being something I enjoyed as a hobby. But after a few years in the private sector, I realised that I loved classical music a lot more than that, and made the jump into working for the classical music industry itself. It was one of the most rewarding decisions of my life. The burning passion that first drove me to enter this industry many years ago, is to answer one question: how can we make more people like classical music?
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