For Valentine’s Day, the California Symphony put up a great read describing their customer journeys – well thought out pathways that they want to move each customer along. Many companies have some version of this, but this is particularly well laid out:
About Matthew Hodge
I’m a former marketer / arts administrator in the Australian classical music scene, and was privileged to work for three of the major classical music companies.
My background was in mathematics and statistics, with classical music just being something I enjoyed as a hobby. But after a few years in the private sector, I realised that I loved classical music a lot more than that, and made the jump into working for the classical music industry itself. It was one of the most rewarding decisions of my life. The burning passion that first drove me to enter this industry many years ago, is to answer one question: how can we make more people like classical music?
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